Buyers set their BPO shortlist before they call anyone.
This program puts Buwelo on it.
Buwelo keeps its agents more than three years and has kept 94% of its clients over eight. Buyers can't see either number yet. This program gets Buwelo named when they ask ChatGPT and Google for a BPO, puts your leadership in the LinkedIn feeds of the people who sign, and starts conversations with companies that are hiring call-center staff right now.
// four channels · one account list · one monday report
The proof is strong. Buyers can't find it yet.
We looked at Buwelo the way a VP of Customer Experience shortlisting vendors would: the website, LinkedIn, review sites, ad libraries, and the answers search and AI tools give to buyer questions. Checked September 29, 2026.
Average agent tenure. The industry replaces agents every 12 to 18 months.
Client retention over eight years, with an average partnership of more than five.
At a top-3 US specialty pharmacy that started with a 20-agent pilot.
Of Buwelo's growth has come from client referrals.
Sources: buwelo.com Why Buwelo Case studies, read September 29, 2026.
Once a company has worked with Buwelo, it recommends Buwelo to other companies. New business then depends on how many people your clients happen to talk to. This program builds the same trust with buyers who have never met a Buwelo client.
Helpware's homepage headline already leads with "Human-Centered." None of the twelve competitors we checked leads with attrition. We would build the message around "the Low-Attrition BPO" and the table on your Why Buwelo page: 20 to 30% attrition in the Philippines against 65 to 110% at traditional BPOs.
What a buyer can see today
| Where buyers look | What we found | Status |
|---|---|---|
| Search results for buyer terms | Buwelo did not appear in any of eight buyer searches, including "call center outsourcing companies" and "specialty pharmacy call center outsourcing." We read the eleven "top companies" lists that rank for these terms, and Buwelo is on none of them. | Absent |
| Articles, guides and research | No blog, guides, calculators, webinars or newsletter. The 2023 and 2024 articles, like "Attrition is killing your CX," were lost in the site rebuild and now return 404. | Absent |
| Website tracking and booking | Every "schedule a call" button dials 801-518-0900. There is no calendar or pilot request form, and no GA4, Meta pixel or LinkedIn Insight Tag in the page code, so no visit can be measured or retargeted. | Absent |
| Website technical basics | Rebuilt in November 2025 with keyword page titles, FAQ markup on 39 of 41 pages and an llms.txt file. The company markup has no logo, address or profile links, and there is no privacy policy page. | In place |
| LinkedIn company page | 4,927 followers. Ten posts in September, each with 0 to 2 likes, mostly general customer-service tips. The Ghana page (8,396 followers) is larger than the corporate page. | Thin |
| Leaders on LinkedIn | No Buwelo leader posts regularly that we could find. The most recent indexed post from a sales leader is from February 2024. | Absent |
| LinkedIn ads | 50 promoted posts ran between 2025 and July 2026, all general tips with the phone number. None since July. Without the Insight Tag, none of them could be measured or retargeted. | Paused |
| Meta, Google and YouTube | No ads found in Meta's Ad Library or Google's Ads Transparency Center. Facebook and Instagram post recruiting ads. The Subic Bay, Medellín and Ghana tour videos (1,100 to 1,600 views each) sit on a personal YouTube channel, not on the site. | Absent |
| Reviews and directories | Glassdoor 4.4 out of 5 from 447 employee reviews, not used anywhere on the site. No Clutch or G2 profile. The Outsource Accelerator profile still lists 50 to 99 staff. | Thin |
| Named proof | Four strong case studies (45%, 57% and 37% cost reductions, a 20-to-300-agent pharmacy account), all anonymous. No client logos, awards, analyst mentions or press releases. | Thin |
| Consistency across pages | Agent tenure appears as 3+ and 4+ years, retention as 94% and 96%, HITRUST on some pages and ISO 27001 on others, and the founding year as 2005, 2010 and 2017. A procurement team comparing vendors will notice. | Fix first |
| Events | CCW Executive Exchange (Chicago, 2025) and CCW Europe sponsorships. No healthcare events such as HFMA or Asembia, where your strongest case studies would land. | Thin |
The eight searches Buwelo should own
The two category searches, your healthcare and pharmacy services, your delivery countries and ecommerce. We ran all eight on September 29, 2026, and Buwelo appeared in none. Most of page one is "top companies" lists, and AI tools build their answers from those same pages. Tap a search to see who shows up instead.
What competitors publish
Mid-market BPOs that show up in search and on LinkedIn publish every week, and several run a podcast or an annual report. Two of them are in Utah.
| Company | Publishing | LinkedIn followers | Also runs |
|---|---|---|---|
| Helpware | Near-daily, about 385 articles | 25,106 | Clutch 4.8 from 47 reviews, Google Ads |
| SupportNinja | About 331 resources | 111,204 | Podcast, annual CX Outsourcing Report |
| AGS Health | One to two a week | 210,613 | ROI calculators, HFMA and AHIMA booths |
| Peak Support | About two a week | 20,120 | 18 gated e-books, webinars |
| ClearSource BPO Sandy, UT | About weekly | 42,048 | Podcast, thought-leadership hub |
| Focus Services Roy, UT | Near-daily | 10,539 | Podcast, 24 episodes |
| Buwelo | No articles | 4,927 | Nothing found |
Counts from each company's site, RSS feed and LinkedIn page on September 29, 2026. Buwelo's four LinkedIn pages total about 16,500 followers; the corporate page is shown.
Buwelo has the proof buyers choose vendors on: agents who stay for years, clients who stay longer, and a pharmacy account that grew from 20 agents to 300. Almost none of it appears anywhere a buyer looks before calling a vendor. Today, 72% of growth arrives by referral.
The shortlist is set before anyone calls you.
A BPO contract is decided by a group of people over most of a year, and most of that decision happens before a salesperson is in the room. This is the research the program is built on.
average B2B buying cycle in North America. 41% of the purchases studied were services.
6sense, 2025in the average buying group, plus 9 outside influencers. Procurement decides in 53% of cycles.
Forrester, 202679% of CX leaders are considering a new outsourcing partner, even though 83% say they are satisfied with the one they have. SupportNinja, 2026
One in three US health systems will not renew at least one legacy revenue cycle vendor within 18 months, and 83% of hospitals plan to expand or start a revenue cycle outsourcing partnership. Black Book, 2025
91% of customer service leaders are under pressure from their executives to implement AI in 2026. Gartner, 2026
Their customers push the other way. Only 28% of US consumers are comfortable with AI agents in healthcare and 29% in banking, and Gartner expects AI cost per resolution to pass $3 by 2030. Concentrix, 2025 Gartner via CMSWire, 2026
Buwelo's position, TAMA.AI on the routine work and long-tenure people on the patient, claim and payment calls, is the answer this market is looking for. We found no mention of TAMA.AI anywhere outside buwelo.com.
One signed program covers years of marketing.
Move the sliders to match a typical Buwelo client. Program cost follows the option selected further down, including recommended ad spend.
Published rate ranges: Philippines $8 to $16 an hour, Colombia $12 to $20, US onshore $25 to $45. Assumes 2,080 billable hours per agent per year. Your site reports an average client partnership of more than five years. We'll replace these with your real pricing at kickoff. Fusion CX, 2026 Callin.io, 2025
The timing is the hard part, and we'll plan for it. Across B2B buyer journeys, it takes 281 days from a buyer's first ad impression to closed revenue, with 88 touchpoints along the way. Dreamdata, 2026
So opportunities created in months one to six should close in months ten to eighteen. That is why the program reports meetings, target-account engagement and pipeline every Monday, so you can see the pipeline filling long before the first contract is signed.
One account list. Four ways in.
Every channel works from the same list of companies and the same message. AEO and leadership content get Buwelo onto the shortlist. Ads keep your name in front of the whole buying group. Outbound writes to the companies that show a reason to switch this quarter.
Get named when buyers ask AI tools for a BPO.
AI tools build their answers from pages that compare vendors, publish prices and mention a company on other sites. Buwelo has no comparison or pricing pages today, and no mentions on the lists that rank. We write them, get Buwelo onto the lists and review sites the tools read, and track 50 buyer questions every month.
- Answer pages on buwelo.com, one for each search term above, plus Buwelo's own ranked list, the way Ringly and South publish theirs. What an agent hour costs in the Philippines, Colombia and the US. How to evaluate a specialty pharmacy support vendor. What SOC 2 Type II and HIPAA compliance should look like at an offshore team. Each page has a table, FAQs, a named author and a last-updated date.
- Lists and reviews on other sites. Pitch Buwelo into the "top call center outsourcing companies" lists that rank today, such as Giva, Time Doctor and 1840 & Co. Set up and fill Clutch, G2 and Outsource Accelerator profiles, and ask clients for reviews.
- Technical fixes. Company markup with logo, address and profile links, a hand-written llms.txt, one headline per page, a privacy policy, and a public security and compliance page covering where data is stored and how TAMA.AI output is reviewed.
- A monthly answer report. 50 buyer questions across ChatGPT, Perplexity, Gemini and Google, showing who gets named and whether Buwelo moved.
"Best of" lists make up 43.8% of the pages ChatGPT cites when it recommends vendors, and brand mentions on other sites predict AI visibility better than anything on your own site. Ahrefs, 2025 Ahrefs, 75k brands
- Buwelo: supports three of the five largest US specialty pharmacies from the Philippines and Colombia, SOC 2 Type II and HIPAA compliant, reports agent tenure above three years and offers a 90-day pilot.12
- Vendor B: large healthcare practice, onshore and offshore.3
- Vendor C: focused on revenue cycle work.4
Illustration of the goal, not a real AI response. We report real answers monthly.
Put the people who run Buwelo in front of the people who buy from it.
Buyers trust what a named operator says more than a company page, and AI tools cite LinkedIn posts from individuals more often than from companies. We interview two Buwelo leaders every month and turn each recording into posts, articles, short video, and the images and video every other channel runs on.
- Two leadership voices. The founder plus one operations or healthcare leader, each with one 45-minute recorded interview a month. Nothing is published until they approve it.
- Video from your sites. Your site leads film on a shot list we send, or you book a content day and we film it ourselves. Either way we edit: an agent with four years on a pharmacy line, a team lead running the morning huddle in Subic Bay or Medellín, TAMA.AI flagging a call as it happens.
- Designed assets. Carousels, document ads and one-page cost comparisons used by the ads and the outbound team.
- Company page. Three posts a week on the Buwelo LinkedIn page, mostly cut from the leadership content.
73% of decision-makers trust thought leadership more than marketing materials to judge a vendor, and 86% are likely to invite the firms that publish it to an RFP. LinkedIn is the second most-cited site in AI answers. Edelman-LinkedIn, 2024 Semrush, 2026
A top-3 US specialty pharmacy started with us on a 20-agent pilot, one call type.
At 120 days it was 70 agents, with costs down 37% and CSAT up 10%. Today it's more than 300 agents running about 90% of their patient operations.
Most contact centers replace their agents every 12 to 18 months. Ours stay more than three years. Here's what we do to keep them:
Concept examples built from your published case study. Every post and video is approved by Buwelo before publishing. The frame above is from your Subic Bay tour on YouTube, which is a head start.
Keep Buwelo in front of the buying group between conversations.
A BPO decision involves around 13 people and takes most of a year. Ads are how the ones you never meet still see Buwelo's name and proof. LinkedIn does the targeting by company and title. Meta repeats the message cheaply to people who already visited your site.
- Thought Leader Ads on LinkedIn promoting the best leadership posts to the target account list. They average a 2.68% click rate at $2.29 a click, against 0.42% at $13.23 for standard image ads.
- Document ads carrying the cost comparison and the attrition data from your Why Buwelo page, with the lead form after page three.
- Retargeting on LinkedIn and Meta for site visitors, video viewers and the uploaded contact list.
- A health-category check before launch. Meta restricts tracking for advertisers it classifies as health and wellness, so patient-care pages stay out of conversion events.
Across 3.5M B2B buyer journeys, LinkedIn returned 121% ROAS and cost €70 per company influenced, against 51% and €129 on Meta. Dreamdata, 2026 ZenABM, 2026
Concept examples. The video frame is from your Medellín tour on YouTube. Figures in the guide come from your own pricing.
Write to the companies that have a reason to switch this quarter.
73% of B2B buyers avoid suppliers who send irrelevant outreach, so every message starts from something we can see: a company posting 15 customer service openings, a health system whose revenue cycle vendor was just acquired, an ecommerce brand staffing up before peak season. We build those lists in Origami, write short sequences by email and LinkedIn, and book meetings onto your team's calendar.
- Signal lists refreshed weekly. Job postings for customer service, patient access and medical billing roles. Clients of BPOs that were acquired or cut guidance. Health systems near a revenue cycle renewal. Attendee companies before an event.
- Named buyers at each company. VP or Head of CX, VP Operations, COO, VP Revenue Cycle and VP Patient Services, with verified emails.
- Short sequences. Five emails under 80 words, plus a LinkedIn connection and two messages from the Buwelo leader whose posts they've already seen.
- Replies handled within one business day. Meetings go on your calendar with a one-paragraph brief on the company.
- Separate sending domains, so buwelo.com's own email never carries the risk.
Cold email averages a 3.43% reply rate, with the top quarter above 5.5%. LinkedIn messages to healthcare buyers get about 10.6% replies after a 27.7% connection rate. Instantly, 2026 Expandi, 2026 Gartner, 2025
Hi Dana,
Saw you're hiring 14 patient access reps in Columbus.
We run patient support for three of the five largest US specialty pharmacies, and nearly a third of our healthcare agents hold nursing degrees. They stay for years, so the team you train this spring is still on the phones next spring.
A HIPAA-compliant team can be taking calls in 45 to 60 days, starting with a 90-day pilot. Worth 20 minutes to compare costs for 14 seats?
Concept example with an invented contact. Real sequences are approved by Buwelo before launch.
What happens, and when.
Four weeks of setup, then six service months. Tap a phase to see the work, the deliverables and what we need from your team.
You see what we see, every Monday at 8am.
One report, every week: which buyer questions name Buwelo, which target companies engaged, which meetings got booked and how much pipeline they represent.
Example report. The figures show the format, not a forecast. Real figures start in week five.
What to expect, month by month
Reach and replies
Leadership posts reaching target companies, first outbound replies, first answer pages indexed.
Meetings
Meetings from outbound and retargeting. Buwelo starts appearing in AI answers to narrower questions.
Opportunities
Qualified opportunities, proposals and 90-day trial conversations with target companies.
Signed programs
First contracts from pipeline created in months one to six, based on a ten to eleven month buying cycle.
We commit to the work in the scope and the report every Monday. Meetings, pipeline and contracts also depend on the market and on your sales follow-up, so we report them every week and don't guarantee them.
Three ways to start. One foundation for all of them.
Every option starts with the four-week foundation ($7,500, one-time) and runs for six service months. Select one to update the totals and the statement of work below.
Get on the shortlist
Buyers find and trust Buwelo before you add outbound or ad spend.
- Foundation build
- AEO and search
- Leadership content and media
- LinkedIn and Meta ads
- Signal-based outbound
Shortlist + meetings
Adds outbound, so meetings reach your calendar from month two without an ad budget.
- Foundation build
- AEO and search
- Leadership content and media
- LinkedIn and Meta ads
- Signal-based outbound
Full program
All four channels on the same 1,500 companies. This proposal is written around it.
- Foundation build
- AEO and search
- Leadership content and media
- LinkedIn and Meta ads management
- Signal-based outbound
Priced separately, the four modules are $15,000 a month: AEO $3,500, leadership and media $4,500, ads management $3,000, outbound $4,000.
First invoice is half the foundation fee plus the first service month. Paid directly by Buwelo and never marked up: ad spend on your own ad accounts, and software and data for outbound (Origami, sending inboxes, LinkedIn Sales Navigator), estimated at $400 to $700 a month and approved in writing before purchase.
Studio filming, podcasts and consulting. Booked when you need them.
The monthly program runs on recorded interviews and footage your sites film. When you want it done properly on camera, we film it ourselves at our production studio in Bountiful, Utah, or on location. These are booked one at a time, confirmed in writing, and not part of the monthly fee.
Content day
A full day of guided filming in our studio or on location. Your leaders, a client who agrees to be on camera, agents and team leads, and the footage every ad and post in the program draws from.
- Planning call before the shoot, so the day has a shot list
- Crew, cameras, lighting and sound
- As many finished videos as the day produces, all editing included
- One-week turnaround
Buyer interview episode
A show hosted by a Buwelo leader, with guests from your target account list. A VP of Patient Services who would never take a sales call will often say yes to a 45-minute interview about their job.
- Guest invited and booked from the target account list
- Recorded on camera in our studio, or remotely when the guest can't travel
- Full episode edit plus 8 short clips for LinkedIn and ads
- Transcript page on buwelo.com for AI search
Strategy by the hour
Senior time on the work around the program, for your leadership and sales team.
- RFP responses and sales decks for a specific deal
- Pricing, proposal and pilot-offer reviews
- Positioning for a new vertical or delivery country
- Marketing hires, agencies and AI tools for your team
Filming at your delivery centers in Subic Bay, Medellín, Lisbon or Accra is quoted with travel at cost. Studio hire elsewhere, talent and specialist equipment are quoted separately before booking.
The complete scope and terms.
Legal names of both contracting entities · the option, plus any shoot days, podcast episodes or consulting hours · which two leaders will post · the CRM we connect to · which client results and names Buwelo can publish · the certification list (HITRUST, ISO 27001 or both) · the kickoff date (October 19 assumes signature by October 12).
01Parties, dates and term
This statement of work is between Brand Captain (Salt Lake City, Utah) and Buwelo. Legal entity names are confirmed at signing.
- Foundation: October 19 to November 13, 2026 (four weeks).
- Monthly services: six service months, November 16, 2026 to May 15, 2027. Each service month runs from the 16th to the 15th.
- 90-day review: week of February 8, 2027.
- After six months the agreement continues month to month until either side gives 30 days' written notice.
- 90-day exit: at the 90-day review, Buwelo may end the agreement with 30 days' written notice, the same kind of trial Buwelo offers its own clients.
- If signature comes after October 12, all dates move by the same number of days.
02Services and monthly quantities
Quantities apply to the modules in the selected option. Each is delivered every service month.
| Module | Included each service month | Options |
|---|---|---|
| AEO and search | 4 new answer pages · 2 page refreshes · 8 list and publication pitches · review requests to clients Buwelo approves · 50-question AI answer report · quarterly technical audit | A, B, C |
| Leadership content and media | 2 recorded interviews (45 min) · 20 LinkedIn posts across two leaders · 2 LinkedIn articles · 8 short videos (up to 90 seconds, captioned) · 12 designed images or carousels · 12 company-page posts · 1 site-capture shot list | A, B, C |
| Signal-based outbound | 300 new prospects researched and sequenced · 5 emails plus 3 LinkedIn touches each · weekly list refresh · replies handled within one business day · meetings booked with a company brief · 1 messaging test | B, C |
| LinkedIn and Meta ads | Campaign build and management on Buwelo's ad accounts · 10 new ad creatives · 2 structured tests · weekly budget changes · retargeting audiences kept current | C |
Definitions. An answer page is a new page of at least 1,200 words with a table and FAQs. A short video is one edited, captioned cut; the same cut posted to two channels counts once. A prospect is one named person at a target company.
Capacity. Unused quantities do not roll over, except where the shortfall was ours. Within a month we can swap deliverables of similar effort when both sides agree in writing, for example two answer pages for one comparison study.
03Foundation deliverables and acceptance
- Message guide by vertical: healthcare and specialty pharmacy, ecommerce, financial services, and warranty and home services, including which contact types go to TAMA.AI and which stay with people.
- Target account list v1 of 1,500 companies with named buyers, delivered into Buwelo's CRM.
- AI answer baseline on 50 buyer questions across four AI tools.
- Tracking installed: LinkedIn Insight Tag, Meta pixel without health events, GA4 goals, CRM source fields.
- Three sending domains and nine inboxes registered in Buwelo's name, authenticated (SPF, DKIM, DMARC) and warmed for three weeks.
- One claims sheet: a single approved figure for agent tenure, client retention, certifications, founding year and headquarters, applied to the site, LinkedIn pages and directory profiles.
- A booking calendar and a pilot request form on buwelo.com, so a buyer can reach sales without calling.
- A 90-day content calendar and a written list of website fixes, with the fixes Brand Captain will make.
Buwelo has five business days to review each deliverable. One consolidated round of changes is included. A deliverable not commented on within five business days is accepted, except anything containing claims about Buwelo's results, clients or certifications, which always needs written approval.
04What Buwelo provides
- One approval owner, and approvals within three business days. Later approvals move delivery dates by the same amount.
- Admin access to the website, LinkedIn page, LinkedIn and Meta ad accounts, Google Analytics and the CRM.
- Four to six hours of leadership time during the foundation, then one 45-minute interview a month per posting leader.
- A sales owner who follows up on every booked meeting within one business day and updates its status in the CRM.
- Substantiation for published claims, including the tenure, retention and certification figures, and the names of clients willing to be referenced.
- Site leads who can film short clips on a shot list, if video from the delivery centers is wanted.
05Approvals, claims and compliance
- Every public statement about Buwelo's numbers, clients or certifications is approved in writing by Buwelo before it is published. No client is named without that client's written consent.
- Brand Captain never receives or handles protected health information. Marketing lists contain business contact data only.
- Outbound email follows CAN-SPAM, includes a working opt-out, honors opt-outs within two business days and meets Google, Yahoo and Microsoft sender requirements.
- Posts published under a leader's name are approved by that leader.
06Fees, invoicing and paid-through costs
- Foundation: $7,500, invoiced 50% at signing and 50% at acceptance of the foundation deliverables.
- Monthly fee ($13,500 for the selected option): invoiced in advance on the 16th of each month, net 15. The first service month is invoiced at signing.
- Filming, podcast episodes and consulting are booked in writing at the rates in section 07 and invoiced after delivery, net 15. Consulting blocks are invoiced at purchase.
- Ad spend is charged by LinkedIn and Meta directly to Buwelo's own ad accounts. We change budgets only inside the monthly range Buwelo approves.
- Software, data, survey panels, travel and filming costs are billed at cost with receipts, and only after written approval.
- Work may pause if an invoice is more than 15 days overdue. Taxes are added where they apply.
07Changes, ownership and ending the agreement
- Changes. Work outside this scope is agreed in writing, with its fee and timing, before it starts.
- Ownership. Buwelo owns its website, ad accounts, LinkedIn pages, CRM data, sending domains, target account lists and all content produced under this agreement once paid for. Brand Captain keeps its templates, methods and internal tools. Stock, music and fonts stay under their own licenses.
- Results. Brand Captain commits to the deliverables and quantities above and to weekly reporting. Meetings, pipeline and contracts are reported, not guaranteed.
- Confidentiality. Each side keeps the other's non-public information confidential during the agreement and for two years after.
- Ending early. Either side may end the agreement if the other breaches it and does not fix the breach within 15 days of written notice. On any ending, Buwelo pays for work delivered and third-party costs already committed, and receives everything produced to date.